For coaches

One masterclass.
Booked calls,
month after month.

Your signature masterclass and the system around it, built with me in 30 days. Built to bring in new clients every time you run it.

Book a 15-minute call or start with the Studio ($27)

You'll walk away with a clear next step.

An illustration of the method, not a real session.

40 live,
10 enrolments

Justin, founding cohort launch

30 live,
7 calls booked

Jacqueline H. ("Mama J")

18 live,
9 calls booked

Björn H., Leadership Coach

52 live,
15 sales

Ben's own workshop, June 24, 2026

Real rooms

The room did the selling.

Each square is one person who showed up live. The coral ones booked a call, enrolled or bought. Numbers are as reported by the person who ran the room.

JustinFounding cohort launch

40 live, 10 enrolments

His first high-ticket sale without a sales call.

"I now have a talk framework I've already used again and will keep using."

Jacqueline H. ("Mama J")Mindset and Business Coach, UK

30 live, 7 calls booked

A live coaching session with her own community.

"He didn't try to change my voice. He listened and tuned in to me. And it's not generic."

Ben SherryMy own workshop, June 24, 2026

52 live, 15 sales

7 closed on the call. A mix of cold and warm registrations.

The same method I teach, run on my own calendar first.
Björn H.
"Ben's suggestions make pitching way less of that big scary monster it had been."

Björn H., Leadership Coach

18 live, 9 calls booked

The method

Fix the room before you fill it.

Three things decide whether a masterclass books calls. We build all three, in this order.

01

DeliverPresent so people lean in.

How you present: a story people remember, a moment where they get a result live, and your own voice instead of a script. People stay to the end because they’re taking part, not watching.
02

FillBring in the right people, and get them to show up.

Invitations to the network you already have, a registration page that puts the date in their calendar, and reminders that get them there. When you’re ready, your own ads, which I teach you to run.
03

ConvertTurn the room into booked calls.

A clear offer, made with confidence: proof, a live demonstration, and objections answered before anyone raises them. Then follow-up that turns “maybe” into a booked call.

Who it's for

Which room is yours?

People trust you once they’ve met you, and you want more of the right people to experience that before they buy. Most masterclasses leak in one of three places. Find yours, and that’s where we start.

Your gap: Deliver

They came. Then they drifted.

The opening lands. By minute 20 it feels like a lecture: cameras go off, and people leave before you reach the offer.

Your gap: Fill

Great masterclass. Nearly empty room.

The people who come love it. There just aren't many of them, or they register and never show up.

Your gap: Convert

Full room. Nobody books.

People say thanks and leave. The offer feels awkward to say. The feedback is positive, but nobody books a call.

Never run a masterclass? That’s who Build It With Ben is for. And if your offer isn’t proven yet, we shape that first. The masterclass comes after.

Probably not a fit

  • You don't want to run live sessions yourself.
  • You want someone to fill a room for you, without you running it.
  • Your calendar is full from referrals, and you'd like to keep it that way.

Work with me

Two ways to start.

Start with the Studio and get your next workshop built. When you want your signature masterclass and the system around it built with you, we start with a 15-minute call.

Start here

The Studio

Get your next workshop built, then run it with over 600 experts and educators.

  • Your next workshop built for you within 24 hours, on my validated, best-performing template: the run sheet, the slides and the close.
  • More templates you can use today.
  • Experts and educators using live teaching to grow.

$27 a yearon Skool

No call needed. Join, answer 8 questions, and your Blueprint arrives within 24 hours. 30-day money-back promise.

Join the Studio

Built with you

Build It With Ben

Your signature masterclass and the system around it, built with you in 30 days.

  • Month one: your masterclass built with you, the room, the five beats, the pages and the close.
  • Every month after: you run it. The registration, reminders, follow-up and encore are handled, and I review every recording. You run your own ads, with me teaching you.
  • Build it once. Run it 100 times. Built to bring in new clients every time.

Founding rateshared on your call

The First Meeting Guarantee: your first masterclass books at least one qualified meeting, or I run the next one with you free. Terms

Book a 15-minute call

How it runs

Build It With Ben
Month 1

Build it and go live

We plan it, I build it with you, we practice it, and we set up registration, reminders and follow-up. Your first masterclass runs within 30 days.

Month 2

Run it and tighten it

You run it again. The pages, reminders and follow-up are handled. I review every recording myself, we fix what leaks, and you learn to run your own ads.

Month 3 on

Run it 100 times

Month three is free if your first masterclass ran within 30 days. After that it’s month to month: you run your room every month, and the system around it keeps working.

An illustration of the process, not a promised attendance number.

Clients and community

What people say after working with Ben.

"This session helped me see how to keep my integrity and increase my visibility at the same time."
Selina K.Pitch review
"Ben's feedback was clear, direct, and immediately useful. … It made the whole thing feel more like a real conversation and less like a rigid pitch."
Cara O.Founder
"If you're anything like me, the more you polish your pitch, the more stale and rehearsed it feels when you actually deliver it. With Ben's framework, it's easy to switch it up."
Krista M.Founder and Chef
"Ben figured out what mistakes I was making when I was giving my introduction on the calls. … People liked it."
Uzair K.Productivity Coach
"It took Ben 15 minutes to fix my 14-year problem."
Eileen M.Founder and International Best-Selling Author
"Lead with a relatable story and keep part of the pitch evergreen. That is where the breakthrough happens."
Stefanie Z.Founder
"My pitch, which I thought was almost complete, was halfway there."
Steven C.Founder
"Ben helped me bridge the gap in a simple, natural way, and adjust my introduction depending on the room."
Anna K.Landscape Architect
"Ben and the community have been a great help in preparing live, in-person workshops that I've given, as well as online masterclasses. … Ben really goes the extra mile to make sure he's providing as much value as possible, no matter whether you're paying him or not."
Joel R.Paying member for 14 months
"The 1:1 I had with Ben before I ran my workshop and [his] input was invaluable and I highly recommend booking in with him."
Dee S.Coach
"A very strong, high-level overview with lots of clarity. A genuinely valuable lesson."
Jay R.Founder
"Two weeks to become a better speaker. The change has only compounded since."
Aaryan B.Community Builder
"60 years of public speaking. 18 minutes is all it took to change it."
Rasheed H.Founder
Ben leading an interaction demo for a room of trainee teachers at HESS head office
Running an interaction demo for new teachers at HESS head office, Taiwan.

About Ben

I trained teachers before I trained anyone to sell.

I was a teacher and manager for six and a half years. During that time, I ran monthly trainings for schools and districts. This led to a full-time teacher training role at the head office of HESS International Educational Group where I ran trainings around Taiwan, in-person and online, for rooms as large as 500 people. I was completing my Master of Education at the same time, so the learnings went straight into the room.

Since then, I've coached more than 200 people one-to-one, from first-time founders to senior executives. For 20 months, I ran a free weekly online speaking workshop for professionals improving how they communicate. I also ran a high-ticket group coaching program on executive communication skills. People kept coming back week after week, with nothing holding them there besides the sessions and their desire to improve.

M.Ed.Master of Education
20,000+hours teaching and coaching
200+clients coached 1:1

Built around how you're actually good in a room.

Connect with Ben on LinkedIn

Coached leaders and professionals from

AppleMicrosoftAdobeAmazonPwCCommonwealth BankANZ

Questions

Fair questions.

If yours isn't here, bring it to the 15-min call.

"I don't have time."

Plan on about 3 to 4 hours a week: our build calls, rehearsing your masterclass, and inviting people to it. I build the materials with you, so you're not starting from a blank page.

"I already post clips of myself."

A clip shows you talking. A masterclass lets people experience being taught by you, with a date on the calendar and a next step at the end. Clips are good for being seen. A room is where people decide.

"My audience is small."

You don't need a big one. You need people to invite: a network, a client list, past participants. Twelve people taking part beats two hundred sitting silent, and the outreach plan grows the list from there.

"I've never run a masterclass."

That's fine. We plan it together, I build it with you, and we rehearse it before you go live. If your offer isn't proven yet, we shape that first, and the masterclass comes after.

"Do I need to run ads?"

No. Your first masterclass can fill from the network you already have. When you're ready for more, I teach you to run your own ads. I never manage your ad spend for you.

"I've tried webinars. Nobody came, or nobody bought."

Usually one of three things leaked: the session was a lecture, the wrong people were invited, or the offer was unclear and never followed up. We find which one, and fix that first.

"Selling at the end feels pushy."

It doesn't have to. When the session proves the value, the offer is the obvious next step, and you make it with confidence.

"What if it doesn't work?"

Build It With Ben comes with the First Meeting Guarantee: if your first masterclass doesn’t book at least one qualified meeting, I keep working with you free on one more event, within 30 days, until it does. You cover the ad spend for that second event. Full terms.

Next step

Find out where your room is leaking.

15 minutes on Zoom. You'll walk away with a clear next step.

  • A few questions about your offer and how you win clients now.
  • Which of deliver, fill or convert is leaking most.
  • The one thing to focus on for the next 30 days.
Ben Sherry
Ben SherryFounder, The Live Event Studio.
Based in Taipei, Taiwan / Perth, Australia.

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